Flexible Branding Options

When you put a financing program in place with First American, you have two branding options: co-branded or private label. We have the capabilities to accommodate either one, and can help you determine the best fit for your company’s needs.
 

Co-branded Solutions

  • Program is set up so the vendor and First American each maintain independent branding
  • Primarily affects marketing pieces and proposals, which will feature brand marks from both the vendor and First American
 
  • Best for:

    Companies that want to benefit from the reputation and accreditations of First American’s equipment finance solutions, or those that want to maintain an arm’s-length relationship

Private Label Solutions

  • Program is set up with the appearance of a captive finance program
  • Every aspect of our solution is branded under the private label, from quotes to invoices and even phone greetings
 
  • Best for:

    Companies that want to offer the appearance of a captive finance solution or companies that compete against other organizations that have a captive finance program

Accelerating growth, together.

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